Ilias Mettioui is an art director and graphic designer based between Antwerp and Paris. His practice moves through fashion, publishing and contemporary culture, guided by a fascination with pop imagery, collective memory and visual obsession.
He has worked with Violet Papers, MOROBÉ, Dries Van Noten, Kouros, Cour, By Far, Virón, D’Heygere, Meyy and Marc Jacobs, developing a body of work that treats branding as both language and performance. Like a conductor, he brings image, typography and strategy into deliberate harmony.
Rooted in the logic of fandom and the theatre of style, his sensibility combines editorial precision with pulp spectacle. He makes work not for the fashion victim but for the fashionably victimised.