Ilias Mettioui is an art director and graphic designer based between Antwerp and Paris. His practice moves through fashion, publishing and contemporary culture, guided by a fascination with pop imagery, collective memory and visual obsession.

He has worked with Violet Papers, MOROBÉ, Dries Van Noten, Kouros, Cour, By Far, Virón, D’Heygere, Meyy and Marc Jacobs, developing a body of work that treats branding as both language and performance. Like a conductor, he brings image, typography and strategy into deliberate harmony.

Rooted in the logic of fandom and the theatre of style, his sensibility combines editorial precision with pulp spectacle. He makes work not for the fashion victim but for the fashionably victimised.

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Lorem Ipsum est studio creativum inter Antverpiam et Lutetiam situm. Praxis eius inter modum, editionem et culturam hodiernam movetur, ducta imaginatione circa imagines populares, memoriam collectivam et visivam cupiditatem.

Collaboravit cum variis domibus, editoribus et curatoribus, corpus operum evolvens quod identitatem tamquam linguam et actionem tractat. Sicut conductor, imaginem, typographiam et consilium in rationem deliberatam componit.

Radicatus in logica fandom et theatro stili, sensus eius praecisionem editorialem cum spectaculo vulgari coniungit. Opus facit non pro spectatoribus sed pro vere captivatis.

MOROBE
Website
Instagram

Photography
Marie Wynants

Production
Nono-C